Jurnal Al-fatih Global Mulia

Analisis Keefektifan Sistem Pembayaran Cash on Delivery (COD) di E-commerce Indonesia

2024-12-21T16:45:55+07:00

The system of Cash on Delivery (COD) has becoming one of payment method that is favored by Indonesian citizen. The aim of this research is to analyse the effectiveness of COD payment system in Indonesian e-commerce. This research used descriptive qualitative method. The result of this research showed that this system was effective for both seller and buyer, but it was not effective for courier. It was caused the lack of deep information about this system. Thus, it was suggested to give an extra education such as in TV advertisement.

SHOPEE COLLABORATION WITH AFFILIATES TO CREATE CONSUMER IMPULSE BUYING

2024-12-21T16:46:10+07:00

One of the platforms developing in Indonesia is "Shopee". Shopee is an online shopping platform that has successfully expanded its market coverage and become one of the leading e-commerce companies in the Southeast Asia region. With the continued growth in the number of users, Shopee provides consumers with access to explore products practically and efficiently. Shopee is not only limited to online business transactions but also creates large and easily accessible job opportunities. One of them is opening an affiliate program by becoming a Shopee content creator. The Shopee affiliate program is a Shopee program for content creators who will promote various products on Shopee for which they will later be given a commission. The more active an affiliate is in promoting Shopee goods, the more commission he will get. This research aims to determine the collaboration between Affiliates and Shopee in encouraging consumers to make unplanned purchases (impulse buying). The method used is a qualitative method with a case study approach. The results of this research show that the Shopee Affiliate program is a collaboration program between Affiliates and Shopee so that Shopee products are better known to the wider community so that Shopee customers continue to increase and this, without realizing it, causes more customers to do impulse buying.

Trend Fashion Muslim Abaya Perspektif Pemasaran Islam (Studi Kasus Toko Abaya Pasuruan)

2024-12-21T16:46:25+07:00

Trend fashion Muslim tahun 2024 ini ialah fashion gamis Abaya. Abaya merupakan budaya yang lahir bukan berasal dari datangnya Islam dan bukan pakaian wanita Muslim diseluruh dunia. Abaya kini sudah menjadi fashion yang mampu bersaing dengan fashion modern lainnya bahkan disajikan di acara mode busana kelas dunia seperti Dubai Fashion Week. Keberadaannya telah menjadi favorit di kalangan wanita Muslim di Timur Tengah dan sekitarnya. Namun sekarang, model pakaian ini cukup populer di Indonesia sebagai salah satu trend busana muslim 2024. Tahun 2024 membawa trend baru dalam dunia fashion muslim dengan memadukan gaya klasik, kenyamanan dan keanggunan. Salah satu yang menggerakkan Trend Fashion Muslim Abaya di Indonesia adalah wilayah Jawa Timur tepatnya Pasuruan. Penelitian ini bertujuan untuk menggabungkan kerangka kerja konseptual dengan strategi toko abaya Pasuruan dalam memberikan kontribusi mereka untuk menciptakan trend fashion muslim dari pandangan Pemasaran Islam. Penelitian ini merupakan jenis artikel konseptual. Artikel ini merupakan hasil pemikiran penulis yang berangkat dari permasalahan yang dituangkan dalam bentuk tulisan.. Hasil penelitian ini menunjukkan bahwa keberhasilan produsen Abaya Pasuruan dalam memberikan kontribusi mereka menciptakan trend Fashion Muslim Abaya saat ini masih belum sepenuhnya menerapkan konsep Pemasaran Islam. Terdapat beberapa praktik marketer yang belum mewujudkan praktik mekanisme pasar yang sehat dan baik.

Kata kunci: Trend Fashion Muslim, Abaya, Pemasaran Islam

STUDI LITERATUR: PENGARUH KEPEMIMPINAN ISLAMI TERHADAP KINERJA KARYAWAN BANK SYARIAH DI INDONESIA

2024-12-21T16:45:40+07:00

This journal aims to analyze the relationship between Islamic leadership and the performance of Sharia Bank employees. This study is a qualitative descriptive study with a literary study method, namely a review of previous research relating to the relationship between Islamic leadership and the performance of Sharia Bank employees. Some data was obtained from research journals and previous scientific articles which were then analyzed by data display and data verification. The results of data analysis show that there are three previous studies which state that Islamic leadership has a positive effect on the performance of Sharia Bank employees. In two other studies, there were results that Islamic leadership did not have a significant positive effect on the performance of Sharia Bank employees.

Keyword: Islamic Leadership, Kinerja Karyawan, Sharia Bank